Developing a new product in no easy job. The uncertainity that looms around you seems endless. This uncertainity can be broken down into 5 areas as explained by Michael Porter, in his book "Competitive Advantage: Creating and Sustaining Superior Performance".
1. Potential entrants
2. Supplier Power
3. Buyer Power
4. Substitutes
5. Industry competitors
Innovaton
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The future never enters the present as a finished product,but that doesn't
stop people from expecting it to arrive that way.
-- Scot Berkun, "The Myths of ...
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