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Wednesday, March 28, 2007

Have You Looked at the 2 F Words? Five Factors !

Developing a new product in no easy job. The uncertainity that looms around you seems endless. This uncertainity can be broken down into 5 areas as explained by Michael Porter, in his book "Competitive Advantage: Creating and Sustaining Superior Performance".

1. Potential entrants

2. Supplier Power

3. Buyer Power

4. Substitutes

5. Industry competitors

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